Keyword Placement and User Intent Part 2

Keyword Placement and User Intent Part 2

published by Dan in Keyword Research | SEO with No Comments

After discussing the purpose of the user for entering the search terms used as example for the previous post I will now discuss how knowing the intent should affect your decision regarding the placement of the keyword. I will be discussing the placement per keyword. Please refer to the previous post to re-check the user intent if you need to.

Before continuing with the discussion let us assume that the website being optimised for the keywords is a website that sell computers and computer parts.

• computers - Since this keyword is very vague as a website that sells computers my advice is to simply make sure that this keyword (both in the singular and plural form) be found ALL OVER the website. Being a very competitive term I would advice smaller websites not to bust their budget trying to make it to the top of SERPs with this keyword especially since users looking to buy computers usually enter more specific keywords.
• refurbished computers - Obviously this keyword should appear on the product description pages of each refurbished computer on sale. A wise thing to do would also to optimise a landing page for refurbished computers on sale. Although you would want your main page to contain the term refurbished computers so that people can still find it via the main page you should optimise the refurbished computers page for this search term more than you would the main page. Leading the user to a page with more specific information will encourage them to stick to that page since they information they need is right before them.

to be continued…

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