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Keeping Track of Changes in Search Engine Algorithms
Last time I mentioned how it is important to keep track of the changes in search engine algorithms.
If you are a professional SEO you would have probably noticed changes every now and then. If you’ve been in this profession for more than a year then you would have seen the significant changes such as last years devaluation of reciprocal links. If you notice some SEOs still espouse reciprocal linking as one of the important aspects of their link building strategy. Clearly these SEOs are not following the emerging trends in SEO. Although I am not saying that you should completely stay away from reciprocal links (If you want to participate in link exchange read this Link Exchange Guidelines) since even in organic link building you will be getting reciprocal links from relevant sites the devaluation of reciprocal links dictate that engaging in reciprocal link schemes (massive exchange of reciprocal links) should NOT be a cornerstone of any site’s link building efforts. Unfortunately many honest websites end up firing the services of SEO firms that do not keep themselves updated thus getting sub-optimal, if not harmful, results.
As an SEO how can you keep track of the rapid changes in the search industry? According to SEOmoz’s Randfish what you can do is to:
- Observe the websites you manage - Note that it says websites with an S. You should manage more than one site to be able to note the differences in the performance of each site and thus get enough data to deepen your knowledge about the emerging trends in search.
- Regularly read the following resources - SEO by the SEA (a favorite of mine), SEO Book (one espoused by PhoenixRealm), The Google Cache, and SEOMoz (this one’s added by me).
- Run tests - Tweak. Discover. Learn. Adjust and implement.
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