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Is it Time to Flush Your Flash?

Nov 162007

published by Dan in SEO Strategy with No Comments

From the SEO point of view flash is not best the best format since the text within the flash movie cannot be indexed by spiders. We already know this as a fact and is the reason why many new website owners specify that web designers not use flash to make their website or at least avoid using flash components in their site. However, if your website already uses the flash format (whether in part or the entire page is in flash) should you junk it all and get your website redesigned merely for SEO purposes?

The answer is NO. This might come as a surprise to those who have fallen for the myth that flash movies cannot be optimised for search engine purposes at all. If you want your website optimised ask an SEO expert to do it for you and do not waste your resources on a website overhaul, unless this is really needed. The SEO firm can help you by simply tweaking with the HTML part and adding text to describe the contents of the Flash movie. If the flash movie is of the slide type then the actual text can simply be mirrored in the HTML. If this is the case your page will still be indexed by search engines. Just make sure that the text is optimised and contains the relevant keywords to your site.

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