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How Many Links Should a Page Have?
The answer to this question is really short - less than 100. According to Google’s design and content guidelines you should “Keep the links on a given page to a reasonable number (fewer than 100).” Though the actual reason for this is not stated it is logical to assume that this has something to do with the bot’s ability to crawl the links. If you place more than a hundred links in one page chances are that the search engines spiders wouldn’t be able to crawl all those links. Since you cannot say which links will be the ones crawled and which wouldn’t important pages may be left undiscovered.
Use common sense and simply obey Google. Of course this rule doesn’t apply to you if your website is actually a directory or contains listings and you need to pur more than 100 links on a single page. However, it still does make sense to limite the links in a page because cramming all the listings in a single page will make it hard for users to skim through them. By limiting the links in a page it will not only be good for your SEO but will also make your site more usable.
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