Hiring a Search Marketer

Hiring a Search Marketer

published by Dan in SEO Strategy with No Comments

Search marketing is a great technique to boost your web presence and thus traffic to your website fast. In my opinion SEO is still better but since SEO takes more time SEO marketing is also important to jump start traffic to your site. Even when SEO efforts do kick in SEO marketing can still be beneficial for some sites depending on the keywords they target. If you want to hire an SEO specialist though and want search marketing incorporated into the overall SEO campaign strategy you need to make sure that they also know what they are doing in this area.

According to shor, an SEOmoz member, the top 5 questions to as a PPC candidate during a phone interview would be:

1. What is Google’s Quality Score and what role does it play in ranking?
2. Our company brand is called “red widgets.” However, we also rank first organically for our brand “red widgets.” What PPC strategy would you propose for the keyword “red widgets” and why?
3. Our company has 5 million keywords. How will you manage an account this size?
4. I am advertising for “red widgets” but I’m concerned about the increase in costs. What should I do?
5. Let’s pretend that I’m from a competitor who is buying the same trademarked keyword that your department owns. Despite a polite email, I have refused to stop bidding on your trademarked term. What steps do you take?

Reading the questions you will see that there really is no standard answer to them. The point is that the questions are probing and will show just how much they know and how the search marketer plans on handling your account.

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