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Google Toolbar for IE New Feature
Google Toolbar for IE (beta) has some pretty nifty features including the newest addition to it which helps users in case something goes wrong so that they can still view your site and its contents. Basically, these new features have nothing to do with your site’s SEO but any webmaster will be happy to know that their site still stands a better chance of being viewed even when a user mistypes the URL or there is a connection problem. Basically the first problem that this new feature addresses are 404 errors with default error pages.
As we all know if an invalid URL is typed in the 404 message, which by default says something like “Page Not Found” is returned by your server. What’s cool about the new toolbar feature is that when this happens instead of simply returning the 404 message it suggests an alternate URL to the user so that the user knows where to go to in case of simple misspelling. Note though that if you customise your site’s error page, which is a common practice to increase usability, the new toolbar feature will not work.
It goes without saying that this a good thing in terms of usability and also traffic generation since users, turned off by the 404 message, will give your site another chance if given useful suggestions.
to be continued…
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