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Google Analytics - Part 4
This series on Google Analytics turned out to be longer than I anticipated so I have decided to cut it a bit short and make this the second to the last one. Hence discussion of some features might be pretty abrupt while some will just be mentioned without even being discussed at all. Having said that, here’s more features of Google Analytics explained…
Keyword Source - This feature shows you the keywords typed in by people who got to your site via search engines. The results can be fun and really surprising. Very useful for those who want to optimize their AdWords campaign.
Referring Sites - List of sites that send you traffic. It also shows the amount and quality of traffic the referring sites give you.
Browser Capabilities - Shows the type of browsers your visitors are using. Very important for websites who don’t support ALL kinds of browsers. If you see that you are starting to get visitors that use a certain type of browser you don’t support you’d better start making the necessary changes so that future visitors won’t be discouraged from returning.
Connection Speeds Data - Shows the type of internet connection you visitors have. If you have plenty of visitors with slow connections you’d better make sure to have an optimized website or to have a version with lower resolution or with less fancy features.
Languages - Shows the preferred language of your visitors. This information comes from the language setting of the computer used by your visitor. You might want to support another language if you have enough visitors that prefer a certain language.
Exclude Internal Traffic - Allows you to exclude traffic from specified (by you) IP addresses so that your data won’t be skewed from traffic from your very own PC.
To be continued yet again…
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