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Google Analytics - Part 3
More on the features of Google Analytics explained…
Site Overlay - Perfect for those who need or simply like visualizations to be able to really understand what the data is all about. Using the data gathered and analyzed by Analytics you can view your website and see the the data for each part when you hover your mouse over it.
Email Reports - You can opt to simply view reports sent to you by Analytics instead of having to log into your Analytics account. You can customize the frequency of reports and what will be included or excluded in the reports. Email reports can be sent to multiple email addresses making it perfect for those who work in teams or those who need to send reports to their bosses or clients.
Access Privileges - You can give other people access to your Analytics page and can set limit their privileges. Peers can be invited as co-administrators allowing them to do as much tweaking as you. You can also invite people and only allow them viewing or read-only privileges.
Bounce Rate - This one shook me a bit until I understood what it stood for since I was getting a pretty high bounce rate in my blog. It actually simply stands for the percentage of people who land on your page and don’t click on any further links before exiting the page. It stands to reason that my bounce rate will be high since I don’t really have any other pages to visit in my personal unless you feel like commenting or reading back posts. For business websites though you would like people to explore other parts of your site so that pages with high bounce rates should either be improved or removed.
To be continued yet again…
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