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Google Analytics - Part 2
More on the features of Google Analytics…
Local Conversion Data - For those who have set conversion goals, Google Analytics makes it easy to track whether you really are making any conversions by simply viewing the local conversion data. This will of course show you how effective your methods are and can then adjust your methods accordingly.
Funnel Visualisation - This feature is very important since it reveals exactly which part of your registration or subscription process turns off most of your customers. Some times you will be surprised at what it can reveal. Of course it does not reveal exactly WHY the people get turned of at that part but once you identify which needs improvement you can study whether you can remove that step entirely or simply present it in a different way. You might be surprised at how big the increase in subscriptions and sales a little tweaking can do.
Navigation Summary - This simply shows the way your visitors navigate or move through your site. The summary contains data from the visitor’s entry to your homepage up to the time they exit. You will see how the traffic flow goes and in case you want to highlight certain portions of your website you can rearrange the placement of some things or even just the colors or font size so as to draw people to the links you want them to go to and to encourage them to navigate through your site the way you want them to.
AdWords Integration - Those who advertise using AdWords will find the extra benefit of being able to organise and track their website’s data as well as their AdWords campaign all at once by simply using Google Analytics. It provide information about each AdWord campaign, group, and keyword as well as computes your margin for you.
Customisable Dashboard - The customisable dashboard allows you to place any reports you want to see on the dashboard by simply dragging and dropping.
To be continued…
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