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Google Analytics - Part 1
Google Analytics is the next generation web analytics tool from Google that shows you how people find your site, how they navigate through it, and how they they become customers.
Google Analytics has always been a very good analytics program not only because it is free (though that is of course one of the best things about it for people without any real budget) but also because of its features. The new Google Analytics is even better. It has more features and a simpler more comprehensible look making the reports very easy to understand. According to Adam Ostrow’s Blog the New Google Analytics has 27 Essential Features that make it the top analytics program. The 27 Features are:
Flexibility of what you can do to meet the goals you set. With Google Analytics whatever your goals may be, whether it is to improve sales, to get subscribers, or to simply get more traffic/readers you can do many things with it and get the data you need to help you achieve it.
Ability to compare data ranges. You can take data from two different time spans and compare the data by make a chart. This makes it easy for you to see improvements over different periods or the effect of whatever changes you might have done to make comparing the data from the two periods important.
Exhaustive Geographic Data. This part does not only give you data on users per country but even by state. You can view this data through clickable maps or through a chart. You will be able to see not only the number of visitors you get per locale but also the average amount of time spent by the visitors per locale allowing you to compare how well your site is attracting visitors per area.
To be continued…
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