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Free Keyword Research Tools for Search Marketers
Nov 292007
I don’t need to stress the importance of keyword research when it comes to SEO. Below are some tools that you can use to aid in your keyword research. Many SEO consultants use several keyword research tools since each tool has its different strengths and weaknesses.
- Google AdWords Keyword Tool - This will not give you in-depth results but is sufficient for looking up keywords and phrases related to your primary keyword. You can sort the results depending on the volume of actual times the suggested keywords are searched by people on Google.
- Google Trends - Helpful for analysing the trend of your keywords and phrases. By staying on top of which keywords and phrases are becoming more popular you can adjust your SEO campagin accordingly.
- adCenter Labs Keyword Forecast - This offers features similar to Google Trends and contains various keyword analysis tools.
- Wordtracker Free Keyword Suggestion Tool - Gives 100 related keywords and phrases to the keyword you entered. The results of Wordtracker comes from daily data provided by Dogpile and Metacrawler. The list of words is also ranked using an equation relating the frequency of search for each keyword and the actual number of sites competing for that keyword.
- Trellian Free Search Term Suggestion Tool - Pretty much works the same way as Wordtracker but differs in that the data used to rank the words comes from yearly data. Wordtracker uses DAILY data from Dogpile and Metacrawler.
- Yahoo Keyword Selector Tool (Overture) - Offers keyword suggestions based on actual searches done on the Yahoo search engine.
- SEO Book Keyword Suggestion Tool - Uses the Yahoo Keyword Selector Tool but offers other useful information aside from the keywords listed.
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