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Even More Online Video Optimization Strategies
1. Use paid search for video - Like with ordinary web content using paid search will help you get traffic a whole lot faster. After your SEO efforts has kicked and you get more traffic from organic ways then you can pull out your ads anytime. But again, as I said in my post on paid search listings, it is a good idea to keep on using paid search for certain terms that you are not placing so well in yet are really relevant to your video.
2. Create a video sitemap - Sitemaps are important in any website but it is even more so in one with video content. This is because the sitemap will point to the crawler and reinforce the context of the video(s). Since crawlers have no idea what the video in itself is all about the different links pointing to and away from the page that contains the video can be used to give it clearer idea of the video(s) contents.
3. Make sure you monitor regularly how well the video site is doing - Monitoring of a site with video content is almost just the same as monitoring one with the usual text as content. However, there are some important metrics that you should not overlook when monitoring your video site. I will discuss the metrics in my next post.
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