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An Effective SEO Campaign Needs Patience
An effective Search Engine Optimisation (SEO) campaign is like running a bricks-n-mortar promotional campaign for your business. Things happen one step at a time and more often than not, one step cannot supercede the other.
The search engines take their own time
Once you’ve uploaded your website or if you’ve made some changes to your existing web pages they will not show in the search engines unless the search engines have crawled and then indexed the new/updated pages. Crawling can happen any day — even the next hour — but indexing takes lots of time. You need lots of patience during the SEO testing phase because after every change you’ll have to wait for the search engines’ response.
Relevant content needs to be generated continuously
The more relevant content you have, the more convinced the search engines are about your expertise. And if you do it for a prolonged period, it conveys that you are very active on this subject and always finding out new things to write about. You can either spend lots of money leasing content or getting it written by expert writers to add scores of pages in a day, or you can go the slower way of adding one or two pages everyday. The better way is, add few pages, everyday, for a long time, at regular intervals.
Link building takes time
It’s not that from day one hundreds of webmasters are going to put your links on their websites (they might, if you are a celebrity or a notoriety). This takes lots of time and effort. First of all, as already mentioned above, you need to have lots of relevant content because only high-value content makes people link to you. Then you need to create awareness. This can initially involve buying link spaces on other websites or using Google Ads. But the best option is to continuously interact with people on various online forums and blogs. Create the right buzz and encourage people to come to your website on their own. And of course this cannot happen overnight.
Continuous optimisation
You need to continuously keep track of your various pages appearing in the search results. The moment they start moving away from the first page it’s time for you to re-double your efforts. This may involves quickly adding more pages or changing the content of the existing pages. And this can go on and on.
Search engine optimisation is a continuous process because even if you have managed to reach the first page, you have to make a lot of effort to remain there because of your competition. Your competitors want to be at your place or ahead of you. And there are scores of such competitors on the Internet. So patience, plus strategic hard work is the name of the game when it comes to SEO.
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