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Directory Submission Tips: Submission Content
Jan 292008
When submitting to multiple directories keep in mind that these days it is done mostly for the link value instead of the traffic it provides. In days gone by (pre-search engine era - Did you even really go on the internet before that?) directories were used as the main portal for searching information. Nowadays, though you might still get some traffic from directories, it is the search engines that drive traffic to our sites. Because of this it is important that your directory submissions have content that are acceptable not only to the directories you submit to but also to search engines. What this means is that for your directory submissions the content must:
- contain keywords and phrases - This is basic SEO and you want, not only your website to be searchable but also your directory listings to be searchable as well. It would be even better if you can slip in the keyword or keyphrase in the anchor text. However, not that this isn’t always possible since some directories require that the link to your site only contain your site/business name.
- have different descriptions - Submission descriptions are usually very concise. For this reason it because extremely difficult to vary the description for each directory you will be submitting to. The best thing to do in this case is make sure that you don’t “over submit” to directories and simply limit submissions to worthy ones. Since that will still leave you with quite a number of directories (even hundreds if you are not too picky) then the next logical stop is to hire an SEO copywriter to write unique, concise, and meaty descriptions for EACH of you submissions. The logic behind this? Submitting the same descriptions to different directories might backfire in terms of link value since the descriptions might be seen by search engines as duplicate content.
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