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Directory Submission Tips: Slow But Steady Wins the Race
Jan 312008
The saying actually applies not just to direcroty submissions but your over all SEO campaign, especially in the area of link building. With keyword research and selection care must be taken but inclusion of keywords and phrases in content and other important areas (anchor text, headers, etc) must be done as soon as possible. With link building and direcorty submissions though it is right to start as soon as possible but it is better to build links over a period of time. There are several reasons why it is best to take time your time when it comes to directory submissions. Some of the reason I can think of on the fly include:
- having enough time to research each directory - If you are going to do the submissions yourself then it is best to spend time making sure that you don’t waste your money on paid directories that will only give you links that are not valuable at all. It will also give you time to find out the guidelines of each directory and thus be able to insert keywords and phrases to the anchor text of the directories that allow it.
- having enough time to write up unique descriptions - Even if you ask an SEO copywriter to do this for you, you ought to give enough time to churn out unique descriptions. Harassing your SEO copywriter to give your results with too little time will only result in sub-standard descriptions that are either almost carbon copies of each other (thus defeating the purpose) or that are not substantial enough or don not represent what your site really is about.
- avoiding a sudden surge of links - What?!? A lot of links are good but a sudden surge of links might get you flagged if there appears to be no reason for it (i.e. newsworthy stuff going on in your site, getting in the front page of Digg, etc.) since it can be interpreted as using shady techniques such as link spam.
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