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Common Keyword Errors: Hastiness and Popularity-blindness
Keywords as well as links are the cornerstones of great SEO. As a cornerstone you would expect people to pay more importance to the kind of keywords they use as well as the concepts that underline keyword research. However, there are still several mistakes that people keep on making that impact their SEO efforts either negatively or simply wastes their time. To make sure you steer clear from such errors you should first realise that they ARE errors. Here’s a short list of some of the most common errors when it comes to keyword research and usage.
Hasty keyword research - The biggest mistake you can make when it comes to keyword research is not to do any real research at all. The next biggest thing is to do just a cursory keyword research. Keyword research is not the hardest thing to do but it still takes time and substantial effort to be able to make the best keyword choices. Most of the errors committed actually stem from this very first error. If more efforted is exerted in keyword research and more time is invested then the likelihood of committing all the other keyword errors are greatly decreased.
Looking at keyword popularity alone - Of course everyone wants to choose keywords that will bring lots of traffic, however, choosing a keyword based on its popularity alone os a huge mistake. The reason for this is that popular keywords are also very competitive. It is hard to rank well for keywords that are too competitive. Aside from the popularity of the keyword you should also consider the level of competition and if you are prepared to enter such a competitive arena. A good strategy if you can not is too add more niche keywords to your keyword selection. Remember being prepared to rank well for highly competitive terms doesn’t only mean know how but also lots of money since PPC bid prices for these terms are higher.
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