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Choosing an SEO Firm? Listen to Google
Nov 192007
Need someone to do your site’s SEO for you? Can’t seem to decide whether you can trust an SEO firm you’ve found? Here are some tips from Google’s Webmaster Central that should help you determine whether an SEO service will really be of service to you or not.
- Be wary of SEO firms that send you email out of the blue - If they can’t get clients other than via spam then how good can they be? Obviously, not good at all. The funny thing is that spammers send emails to Google too! Here’s what spam to Google looks like…
- “Dear google.com,I visited your website and noticed that you are not listed in most of the major search engines and directories…”
- No one can guarantee a #1 ranking on Google - An SEO firm that boasts of getting you a #1 ranking on Google is full of hot air. A good SEO service can guarantee results but won’t make vague and empty promises.
- Be careful if a company is secretive or won’t clearly explain what they intend to do - Transparency is important. You wouldn’t want to hire someone not telling you their techniques because they might be employing black hat methods or simply do not really have the knowledge to explain something they themselves do not have a good grasp of.
- You should never have to link to an SEO - If the SEO company requires you to link back to them this isn’t a good sign. You are their client and your site is not part of their link building campaign. You may link back if you want to but you whouldn’t be forced to.
- Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines - This often repeated advice is just as often ignored by many website owners. Heed this advice!
- Ask for references - You don’t need Google to tell you to do this.
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