published by Dan in SEO Basics | Social Media
- Use the power of blogs - This means both starting your own blog (remember to your blog under the domain you want to optimise!) and also reading and participating in blogs that has similar theme as your site. The benefits from this tactic is numerous (not just restricted to SEO) including…
- having a venue to provide fresh content more frequently without having to tweak the content of the other pages in your site,
- being able to insert more keywords/phrases via the blog posts,
- helping establishing your online reputation (note this only works if your blog is sensible and you make smart and relevant comments on other people’s blogs),
- generating more traffic for your site (if your blog becomes popular or at the least by baiting other commenters of blogs you participate in to check you out), and
- getting more links (from those who like or even sometimes dislike a particular post).
- Use social media marketing - Once you have finished with the technical aspects of optimising your site (adding tags, using keywords, cleaning up the code, etc.) concentrate on building up your online network. A well managed social media marketing campaign will result not only widen your online network but also help in reputation building as well as in your link building campaign. Just make sure that you use this strategy wisely or it might backfire on you (READ: Do not spam people in social media sites!).
Popularity: 91% [?]
published by Dan in SEO | SEO Strategy | Social Media
Running out of link building ideas? Here are a short list of sites where you can submit your link without any hassle. Note though that you should NOT resort to spamming these sites. Always submit a link only when it is relevant and do not do so excessively.
- Digg - Who hasn’t submitted something to Digg? If you haven’t it might be time for you to submit a really good blog entry of yours. If you have no blog you can submit a link to the most recent article about your website.
- Yahoo! Answers - Answer questions where you can site your blog/site as resource. Make sure your link really is relevant to the answer. With so many questions in Yahoo! answers you it shouldn’t be hard to find a question that would serve your purpose.
- Forums - Join a a good forum about your niche and be active there. DO NOT link drop but use your website URL as part of your signature if allowed. At the very least you can put it in your profile page.
- Craigslist - Post an ad at Craigslist. You can post a new ad each time you have a new product/service you want to promote. Free advertising and free inbound link. What more can you ask for?
Popularity: 17% [?]
published by Gary in Social Media
The Internet these days is primarily driven by two forces: business and social media. Since your website being a commercial website doesn’t create much impact on your SEO efforts (it can, though), in this post I’m going to focus on the social media. Social media optimisation, as the term goes, is a great way of getting highly targeted traffic to your website. But what exactly is social media optimisation?
The web is currently brimming with social media websites such as Digg, Netscape, MySpace, del.icio.us, StumbleUpon and YouTube where almost all the content of these websites is generated, or submitted by the users. That’s why whatever appears on these websites is often termed as “user generated” content.
Now, most of these websites are used to recommend interesting links. People find links with interesting content — text, videos, images — and then submit these links to these social media websites where others can find them. So basically, social media optimisation means creating content for your website people find worth linking to. You can get tons of targeted traffic from social media optimisation (I’m assuming you’ll be creating content relevant to your field). Here are a few steps you can take to optimise your website for social media websites.
Create link-worthy content
Continuously create content people would love to link to. Make sure your content has a quality to grab attention. It should be at least one of the following
- Informative
- Entertaining
- Extremely funny
- Educational
- In high demand
- First of its kind
- Unique and highly valuable
Participate in interactions
Actively take part in online conversations and strike up relationships that are mutually beneficial. By encouraging active conversations you create a buss about your link and prolong its visibility. Leave productive comments on various blogs and social media websites and even online forums.
Make it easier to link to you
Prominently display all your important links such as your linkbait articles and RSS feeds. Encourage people to bookmark your website using websites like del.icio.us.
If you search around you’ll get scores of more steps but they are basically the repetitions. Follow the above steps and you’ll surely notice a surge in your relevant traffic. It may take some time, as some initially visibility needs to be created, but once you cross a certain threshold, it’s a highly rewarding website.
Popularity: 15% [?]
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