Archive for the ‘SEO Strategy’ Category
published by Gary in SEO Strategy
Link building is considered as one of the most important techniques for search engine optimisation and is a necessity to acquiring top rankings in major search engines. There are many forms of link building- one way links, two way links and more recently three way links.
Here are 5 secrets to successful link acquisition:
Content Distribution: Submitting articles to article directories, is without any doubt one of the successful link building techniques. Submitting to search engine optimised directories such as ezinearticles.com, ideamarketers.com, goarticle.com will ensure higher search engine rankings and quality back links. These directories provide an option of resource box where you can promote your online business by mentioning your url. This way you can drive maximum amount of targeted traffic to your website whilst also increase your own page rank.
Social Bookmarking Sites: The more popular your articles are, the more are chances of getting quality inbound links. These links can be gained from social bookmarking sites such as del.icio.us. Fresh content backed with quality information submitted to Digg or Reddit, del.icio.us can bring large volumes of traffic to your website. In addition, there are aggregator websites such as PopURLS that help in driving quality web traffic to your website.
Forum Postings: Posting in forums is a another way to build quality links but make sure you choose those websites that cater to your own market. Also, the forum should be free from rel=nofollow tag. Any link that is included within themed, relevant of text in natural way is more effective in improving SEO rankings. Writing for forums and including your website link in the signature is another best way to build quality links.
Press Releases: You can also build links by submitting press releases on the web. Any new news helps in garnering instant publicity on the Internet thereby helping you in availing quality web traffic in short span of time. This helps in getting quality inbound links thereby enhancing the web traffic.
Popularity: 71% [?]
published by Dan in Keyword Research | SEO | SEO Basics | SEO Strategy
When it comes to coming up with a good website design, you have to ask yourself if you are following a certain design to satisfy your liking or for the people you are aiming to target. Most of the time, there is a problem in this area as the common belief of most people is to satisfy what they want to project and not what others would want to see. In a sense, this approach to web site designing may not be the effective way to approach it.
Remember, when you put up a site, you are luring people towards your site. On that note, just like a good host, you must identify how they can be able to be comfortable when they get to your site. Colors, themes, scripts and interfaces that you are planning to put on your site have to be considered properly. Just don’t overload your site with scripts to impress visitors. On these occasions, it seems that visitors will not always be impressed with such a setup.
Further, remember that page loading is the important thing that most people look for. If a page takes a long time to load, chances are they will navigate away from the page. This normally happens when website owners become enthusiastic about how to enhance their site. Normally, you will be surprised at the impact of a plain website would have over a sophisticated one.
So before you start anything else, ask yourself firsthand. Are you designing for yourself or are you making your site comfortable for your visitors?
Popularity: 97% [?]
published by Dan in Blogs | SEO | SEO Strategy | SEO Tools
The funny thing about the web these days is that once a new trend in social marketing is identified as an effective way to address the search engine optimization efforts, they will immediately be turned on to. Social bookmarking has been found to be a good way to do just that, a great alternative to the usual link building and directory submissions that are obviously targeted to get links that point back towards the mother site.
The number of links to a site is known to be a varying factor towards measuring the degree of relevance and importance that a site has. The thing with bookmarks, it is something that you can do by a simple sign up and then submit a site or certain posts of your site for others to read. Depending on how you look at it, it has two things that are trying to cover, namely:
1. To share information
2. To entice fellow bookmarkers to check out the site
As you can see, this is a good way to optimize a site and build on popularity. While it seems that bookmarking is easy, do not be misled by the ease of using it. For one thing, they still do not entertain spam and once you fail to read their TOS or Terms of Service, one violation can get your account banned along with the links to go with it.
No one loves spam. We all know what it is. While there are some people desperate for popularity, it should be done in the professional way to optimize promising sites that we have today.
Popularity: 97% [?]
published by Dan in Keyword Research | SEO | SEO Basics | SEO Strategy
Website design is all about combining design with advanced programming. We see them being applied to most websites. In fact, when you are thinking of putting up a website you are normally given a choice; have a simple starting page or use the flash enabled option which sometimes becomes an eyesore as far as waiting for the page to load. The result? Well not all people are fascinated with advanced scripting. Remember, they land on your site to see what you have to offer.
For most visitors these days, getting information is important over design. You can impress some by using these scripts, audio and video but they are practically secondary compared to the first time that visitors land on your page. Similar to the old belief that “First Impression Last”, the same holds true for people who surf the web.
The Internet has grown so much since its early years. It is no longer purely about graphics and scripting. Essence and the purpose of your site is important these days and if you are wise you will place all important and relevant information which you think people will be looking for.
Settle that aspect and then try to focus on unique but simple designs. Designs and scripts are not usually indicated in search queries since for one thing, nobody cares on how you represent your website. You can use the usual meta tags or descriptions but do remember, you have to conceptualize it as a whole. Do not take it by part as it will only make your work doubly hard.
Popularity: 98% [?]
published by Dan in SEO | SEO Basics | SEO Strategy | SEO Tools
If you want to be successful on the web, you have to determine the proper way to be noticed by people online. Search Engine Optimization is a familiar word but there is more to it than doing the traditional practices of online marketing. You have to be wise to what is going on and be up to date with the latest web marketing trend.
The common practices seem routine. We often hear about them. Much of them include:
1. Blogging
2. Link Building
3. Commenting
4. Directory Submissions
5. Article Marketing
6. Email Marketing
Add to the growing list new innovations such as RSS and Video Marketing. It seems that they grow by the year. Something new will always crop up but that does not mean that old practices will go passé and unnoticed. The attention will be diverted but as they say “Old Hands Still Work Best”.
So whenever we hear of new online advertising practices, do not just jump the gun and shift towards it. Master the current online marketing strategy first, check out the results and then consider the alternatives. If you do all of these SEO strategies at the same time, make sure you attend to them equally. Missing out on one of them may be the outcome you are waiting for.
Time is another element not mentioned. It takes time for these strategies to sink in. SEO is not achieved overnight. Depending on what you focused on, the results will show after perhaps weeks or even months. Just be patient and be dedicated to it.
Popularity: 100% [?]
published by Dan in SEO | SEO Strategy
5. Take advantage of trusted sites
There’s no doubt about it the fastest way to get traffic is not via organic SEO. However, while waiting to become achieve domain authority what you can do is to take advantage of the sites that have already achieved this. To do this the solution is still to somehow get linked to by a trusted site.
Spammers take advantage of sites with authoritative domains by inserting hidden links on the site. What you can do without resorting to spam tactics is to:
- advertise on the site;
- rent a page on the site (some sites allow this);
- get yourself on the site’s blogroll/listings;
- contribute content to the site and link to your site as resource site; and
- use other white hat link building tactics you know.
Note that by getting links from trusted sites will benefit you more than one way. The link will add to your site’s authority (not applicable for ad links that since the nofollow attribute is used in such cases), you’ll get more visibility for your site, and you’ll get traffic referred by the site.
Popularity: 28% [?]
published by Dan in SEO | SEO Strategy
3. Be age concious
This tip is fairly old since we all know that domain age is a factor search engines consider when ranking webpages. If you plan on buying an old domain make sure that it is AT LEAST 5 YEARS OLD. According to randfish the top 100 domains for any type of domain ending (.com, .biz, .net, .info, etc) are mostly older than five years.
4. Get links from .EDU pages
If you look at Google’s SERPs you will find that not all .EDU pages rank well, however, even then .EDU pages (even those that don’t rank that well) are still considered to authority/trusted sites. Because of this you would do well to get links from these pages. Of course links from .GOV are great too but it is harder to get links from government sites so you might as well focus on getting a link or two from a .EDU page. Again this doesn’t guarantee automatic authority for your page but it will still help boost your site’s authority.
Popularity: 28% [?]
published by Dan in SEO | SEO Strategy
2. When to Court Trusted Domains for Links
The answer to the question on when you should court trusted/authoritative domains for links is simple…You should court them if your domain is not yet a trusted domain.
The value of an inbound link increases if the linking site is consider by Google (and other search engines) to be authoritative, which is why most of us need it in order to increase our own domain autority. However, if your domain is already a trusted domain you shouldn’t have to bother trying to get links from other trusted domains. Of course getting links from them is still a good thing but since you are already a trusted site Google will still view your contents as relevant and will thus give you a good rank. Instead of spending your time optimising your site through link building you should instead focus your attention on other issues such as conversion rates and brand/reputation management. This doesn’t mean that you should completely forget search engine optimisation. You should always be aware of your standing with search engines and manage your site to keep it optimised and in good standing, in terms of search rankings, but since you’ve already achieved the goal of many sites, which is to rank well in SERPs, then you should be taking the next step.
Popularity: 27% [?]
published by Dan in SEO | SEO Strategy
Google clearly relies on domain authority when ranking websites, which is why SEOs work on building up a domain’s authority. However, many owners of smaller sites percieve authority building as an impossible task and so concentrate on other means to get the traffic they want and need.
In randfish’s post on “Google Spam Illuminates the Algo’s Reliance on Domain Authority” he outlines some things that can help you enhance your domain’s authority. Note that you should do your usual link building strategies and simply use the additional knowledge to get the results you want a bit faster.
Tips on achieving domain authority:
1. Use a single domain
Instead of using multiple domains for different content it is better to put them all under one domain. The reason for this is that with the more domains you have the more links you’ll need to build each one up. On the other hand, using just one domain will mean that all the links you gather for each content/topic will add to the overall number of links for that domain…and we know that the number of links is what really counts.
In my opinion though even if using a single domain is, as randfish put it, “universally wise” it is still better to use a different domain if your content are of very different topics. Remember search engines also favour themed sites since it helps them determine relevancy. Aside from that the relevance of the links you gather also counts.
The time to put all your content under one domain is when the content are related to each other. For example, put your SEO and SEM content under one domain but use a different domain for your fashion content!
Popularity: 28% [?]
published by Dan in Keyword Research | SEO Strategy
- discount computers - Just like for the search term “refurbished computers” you should optimise a special landing page that highlights the list of computers that are currently on sale. Note that you should not only optimise the page for the keyword so as to get traffic but that you should optimise the entire landing page to increase conversion rates. One way to do this for discount pages is to showcase the amount slashed off from the original price so as to make it more appealing.
- computer promos - Again the search term should be placed in the promo page and the page optimised accordingly. Note that discount computers and refurbished computers can be considered as falling under this category so provide a section and link to the two pages. Other other promos including freebies will be in the page. Make sure that if you plan on optimising this page for the search term in order to drive lots of traffic to it you always have at least one current promo customers can avail of. The reason for this is that while SEO will get you traffic an empty promo page will turn these very same people off. Even if its just a free mouse pad or a nice canvass tote for computer peripherals you should always have something there to entice the traffic you get from your SEO efforts.
- computer technologies - Even a website that sells computers and computer parts can benefit from traffic brought by people simply researching for more information about computer technologies. However, you shouldn’t opt to send people looking for information to a sales page but can bring them to a special pages that has computer articles or to a special page that provides useful links. The benefit of this is that even though these people do not plan on buying anything now by getting them to come to your website you will be able to develop brand recognition increasing the chances of them coming back to your site when they do need to buy a computer in the future.
Popularity: 31% [?]
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