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Boilerplate Problem
A boilerplate is defined as “any text that is or can be reused in new contexts or applications without being changed much from the original” it is “often found in press releases and is standard verbiage that gives a brief history of the organization(s) and is located at the bottom of all company-issued releases.” In short it is those repetitive content usually found on the header, footer, and navigational elements of your website.
Boilerplates are of course needed and there is no way to avoid certain terms repeatedly, even if you don’t put a brief company description in every page, since you need the navigational elements to be consistent throughout the site.
As of now, there isn’t a big problem with boilerplate, but according to a recent post on analysing boilerplate by William Slawski, Google may be currently using or may in the near future using a certain method to determine boilerplate and thus ignore the text identified as part of a boilerplate. What this means for SEOs is that we need to be careful about the placing of the content (text) so that it won’t be mistaken as boilerplate. Furthermore it is important that keywords/phrases are not repeated too frequently since too much repetition might result in those keywords/phrases being mistakenly identified as boilerplate.
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