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Black Hat SEO
Black hat SEO techniques are the quick and dirty way to get search engines to notice your website. However, they are also the quickest way to getting a website banned and to losing your reputation.
Some people just learning some SEO basics come across techniques that sound really good and unwittingly use it not knowing that it actually falls under black hat SEO. To avoid using these unethical methods you should know what the unacceptable methods actually are.
Here are some of the black hat methods that are most commonly used:
1. Cloaking - Cloaking is simply putting up web pages or websites in which its contents that are seen by the visitors are different from the contents “seen” by search engine spiders. There are legitimate reasons for cloaking (even Google uses a form of it to deliver results!) but if you use it mislead the search engine and mask the real content of your site then THAT is plain unethical.
2. Keyword Stuffing or Spamming - This doesn’t pertain to email spams but spamming or stuffing your content with so many keywords that it lends your webpage unreadable. Some webpages that do this does have readable content but there is still too many keywords that the content, though readable, is definitely senseless or repetitive or just not palatable. In short when you keyword stuff your main aim is to insert as much keywords as possible in your content instead of delivering relevant and well-written information needed by your visitors. Keyword stuffing can also be found not only in the content visible to your visitors but in the code as well. Inserting keywords and phrases will surely get your web page noticed by a search engine but it will be a negative kind of attention if it turns into keyword stuffing.
3. Duplicate Content or Websites - You might have a good reason for having a duplicate or mirror website but if you are doing this and infringing on someones rights you might of course get caught and your website banned. The problem with duplicate content and sites is that Google and other search engines are not able to distinguish which one is the original copy and could end up penalizing the original instead of the one who is guilty of plagiarising the original site.
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