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A Basic Guide to On-page SEO - Search Engine Optimisation
On-page search engine optimisation is a very crucial part of search engine optimisation because it makes the search engine crawlers understand what you page really stands for. Professional search engine optimisation companies believe true on-page optimisation is not only good for SEO, but they also make your web pages really user friendly. Here are a few things you can take care of in order to optimise your web pages:
Keep the junk code out
Junk code is mostly generated when people use software to create web pages. Every GUI software has its proprietary idiosyncrasies and they insert needless, and often deprecated code, into web pages. You can easily create basic, search engine friendly web pages by hand-coding, that is, simply using an ASCII text editor. It keeps the junk code away and makes your code lean. Web pages with less code and more content get ranked well by the search engines.
Use your primary keywords in the title tag
Some say the title tags are important and some say they are not. They are in fact. Most of the search engines consider your title tag when they are ranking your page. And if nothing else, it comes up in the search results. Putting your keywords in the title tag highlights them in the search results and makes people click your link.
Use your primary keywords in the header tags
The header tags make your web page content scannable. They should be able to convey the overall message of your web page and hence, the search engines use them to gauge the relevance of your web page. Putting your keywords within <h1></h1>, <h2></h2>, <h3></h3>, etc. gives the crawlers a fair idea of what you are trying to say/sell.
Use your keywords with anchor text
Anchor text is the text that comes within <a></a>. Instead of saying “To read more about our web designing services click here” you should use “Read more about our web designing services“. It tells the crawlers that the link contains something important about web designing services.
Put your keywords in bullets
You should also use your keywords when you put your ideas in bullet forms.
Apart from this you can also highlight keywords or italisise them to put emphasis on them. And also, if you use images, put the appropriate keywords in the alt tag.
These are a few steps you can take to optimise your web pages.
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