Back to Search Engine Basics: Paid Ads/SEM

Back to Search Engine Basics: Paid Ads/SEM

published by Dan in SEO Basics with No Comments

Due to the commercial nature of many websites in existence today search engines are continuously challenged to keep their search results relevant and spam-free. SEO, though it may be a good thing for many websites has and is still used by more unscrupulous sites to bloat their rank and thus place well in SERPs despite having little or no valuable content at all. On the other hand, many commercial sites though not really spammers really do need to get a good placement in SERPs in order to make a real profit from the website. Search engines know this for a fact and has given an alternative to commercial sites so that they need not resort to spamming in order to be indexed and place well for important keywords. The alternative, as we all know, are paid ads.

In SERPs, paid ads are usually placed on top of organic search results so that the prime placement earns the advertisers a significant number of clicks. However, due to the number of advertisers search engine optimisation is still a must. Only the high performing advertisers for the specified search terms appear on the top while those that do not perform as well usually appear on the side of the SERP. This form of SEO is often referred to as search engine marketing (SEM) optimisation and though it depends on SEO basics also makes use of SEO strategies specific to SEM.

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