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Anchor Text Optimization of Internal Links
Since I stressed the importance of anchor texts in my last post I thought it would be fitting to discuss how to optimize anchor texts. Optimizing the anchor text used in internal links is very important since it helps enhance the relevance of your web pages depending on the content of each page. To optimize anchor text for internal links the first rule is, as we all know, to use relevant keywords instead of vague words.
One of my peeves is seeing links wasted because of the lack of keywords. For example in the sentence below I completely wasted the opportunity of putting keywords in a key placement.
Read my post on Key Placement for Keywords here.
The correct way to do it is:
Read my post on Key Placement for Keywords.
Sometimes though we find ourselves with sentences wherein it makes more sense to place links along with vague words (like here and this). When this happens do take some time and exert a little effort to restructure your sentence so as to be able to put keywords in the anchor text.
Another thing you will notice is that before I even gave the contrasting examples I already used the key phrase as an anchor text within the paragraph. Using keywords and phrases in natural text as anchor text is a very good idea since it not only allows you to link to important sections of the site and encourage your reader to visit that page but it also does this in a manner that does not disrupt the flow of thought. Of course it isn’t good to do this too often but to make sure that you only do this for really important highlights. If you insert too many links in your main content it will be an eyesore and fail in drawing attention to the keywords and phrases that deserve to be highlighted.
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