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Anchor Text Optimization of External Links
Some inbound links come unsolicited and unoptimized. Of course you can’t complain about that and should be grateful because they even linked back to your site (unless that site has a really bad rep in which case you can ask that site to remove the link to you). However, if you are going on a link building campaign and plan on soliciting some inbound links then there are some simple things you can do to encourage website owners and webmasters to use optimized links.
One of these things it to provide the title and description (containing the important keywords and phrases you want to be included) that they can use as anchor text to accompany the link. Instead of just giving them your website’s name and URL providing a title and description will lessen their work and encourage them to not just relegate your link to the sidebar or be mentioned just in passing but to be highlighted and used as part of the main content. Make sure that the title and description in an informative yet concise manner to make it look very professional.
It is also a good idea to give them several links to various parts/sections of your website which have content that might be of interest to them. Just make sure you accompany each and every link with a title and description.
Another thing you can do is to not just provide the tile and description but to actually provide the whole HTML code they can just cut and paste. This will save them even more time and thus encourage them to use your link as is without editing it.
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