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Achieving Domain Authority: Using a Single Domain
Google clearly relies on domain authority when ranking websites, which is why SEOs work on building up a domain’s authority. However, many owners of smaller sites percieve authority building as an impossible task and so concentrate on other means to get the traffic they want and need.
In randfish’s post on “Google Spam Illuminates the Algo’s Reliance on Domain Authority” he outlines some things that can help you enhance your domain’s authority. Note that you should do your usual link building strategies and simply use the additional knowledge to get the results you want a bit faster.
Tips on achieving domain authority:
1. Use a single domain
Instead of using multiple domains for different content it is better to put them all under one domain. The reason for this is that with the more domains you have the more links you’ll need to build each one up. On the other hand, using just one domain will mean that all the links you gather for each content/topic will add to the overall number of links for that domain…and we know that the number of links is what really counts.
In my opinion though even if using a single domain is, as randfish put it, “universally wise” it is still better to use a different domain if your content are of very different topics. Remember search engines also favour themed sites since it helps them determine relevancy. Aside from that the relevance of the links you gather also counts.
The time to put all your content under one domain is when the content are related to each other. For example, put your SEO and SEM content under one domain but use a different domain for your fashion content!
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