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Achieving Domain Authority: Trusted Domains
2. When to Court Trusted Domains for Links
The answer to the question on when you should court trusted/authoritative domains for links is simple…You should court them if your domain is not yet a trusted domain.
The value of an inbound link increases if the linking site is consider by Google (and other search engines) to be authoritative, which is why most of us need it in order to increase our own domain autority. However, if your domain is already a trusted domain you shouldn’t have to bother trying to get links from other trusted domains. Of course getting links from them is still a good thing but since you are already a trusted site Google will still view your contents as relevant and will thus give you a good rank. Instead of spending your time optimising your site through link building you should instead focus your attention on other issues such as conversion rates and brand/reputation management. This doesn’t mean that you should completely forget search engine optimisation. You should always be aware of your standing with search engines and manage your site to keep it optimised and in good standing, in terms of search rankings, but since you’ve already achieved the goal of many sites, which is to rank well in SERPs, then you should be taking the next step.
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